Piaget partners with Winter at Tantora Festival in Al Ula

In celebration of a new partnership, the Royal Commission for AlUla (RCU) and the Swiss luxury watchmaker and jeweller Piaget joined forces in an exhibition of both old and new jewellery pieces, an exclusive sunset gathering, and an auction in AlUla, the first UNESCO World Heritage Site in Saudi Arabia and a cultural destination. Launched at the Winter at Tantora festival, the exhibition seamlessly tied together heritage and modernity with new exclusive pieces. Intricately handcrafted with detailed lines and forms, the jewellery reflects the monumental, changing nature and ancient beauty of AlUla, bearing dramatic patterns that the wind and sand have carved into its mountainous rocks for centuries.

In addition, Piaget will be hosting a special watch and jewelry auction, the proceeds of which will go to an academic scholarship to teach AlUla local artisans craftsmanship and expand the youth’s educational and professional opportunities in traditional techniques, furthering the impact of Piaget’s legacy in Saudi Arabia.